Why slow pages cost sales: what PageSpeed Insights measures and what really moves it
What PageSpeed Insights really measures, why slow pages cost sales, and how caching, rendering, your stack and hosting decide the score.
Conversion
Most visitors who leave never say why. Forms, checkouts and page speed, built and measured so more people finish what they started.
Why forms lose customers: conversion, leads and the code behind them
Why customers abandon forms, what marketing, sales and engineering each measure, and how Zod, React Hook Form and plain HTML get more of them finished.